Oilily was founded in 1963 in the Netherlands by Willem en Marieke Olsthoorn as a brand with a vision. They started Olly, as it was called back then because they were missing happy and colourful clothes for children. They were the first the put the child at the centre when designing: original use of colours, innovative designs, eye for detail when it comes to what children want (like deep pockets to hide treasures in), happy patterns, real craftsmanship and high-quality materials. In 1986, Oilily launched the first collection for women, not just for the mothers whose kids already wore Oilily but for all free-spirited, creative women who want to add some playful nonchalance to their wardrobe. Since the start, our Oilily values haven’t changed and we still make clothes for children and women who are not afraid to stand out and dare to mix and match.

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